Funnel
In-store Marketing Metrics that Matter
Is being shopper-centric in category management a challenge for you? A more
shopper-focused approach is imperative to addressing the trends that challenge your business.
Funnel
empowers marketers to align merchandising solutions at shelf with shoppers, stimulating interest &
increasing conversion whether planned or unplanned. We provide you:
The powerful shopper conversion metrics of Expose, Look, Touch & Buy
The gaps behind the battles with your competitors on shopper front – why is
Brand A selected?
Solutions to integrate Marketing 4Ps with Shopper Insights at both category
and brand levels