A Personal Care brand in Asia sought to identify the shopper profile of Bodywash category, their in-store behavior, purchase frequency and openness to switching brands.
Find out how companies like yours successfully translated Shopper Insights into Tactics. Path empowered our client with:
In-store hot zones to re-work on shopper-led design of store layout
Shopper conversion metrics at Bodywash category (Expose, Look, Touch, Buy)
Qualitative answers to close the gaps of shoppers' unmet needs
The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.