Identify opportunities for Bodywash in Minimart channel

A Personal Care brand in Asia sought to identify the shopper profile of Bodywash category, their in-store behavior, purchase frequency and openness to switching brands.

Find out how companies like yours successfully translated Shopper Insights into Tactics. Path empowered our client with:

In-store hot zones to re-work on shopper-led design of store layout

Shopper conversion metrics at Bodywash category (Expose, Look, Touch, Buy)

Qualitative answers to close the gaps of shoppers' unmet needs

And more!

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We provide shopper intelligence to some of Asia's leading international brands and retailers

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The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.
Kate Gibbon
Global General Manager Shopper & Retailer Insights