Identify opportunities for Bodywash in Minimart channel
A Personal Care brand in Asia sought to identify the shopper profile of Bodywash category, their in-store behavior, purchase frequency and openness to switching brands.
Find out how companies like yours successfully translated Shopper Insights into Tactics. Path empowered our client with:
In-store hot zones to re-work on shopper-led design of store layout
Shopper conversion metrics at Bodywash category (Expose, Look, Touch, Buy)
Qualitative answers to close the gaps of shoppers' unmet needs
And more!