Shopper insight is beyond analyzing historical performance, such as sales,
transaction value and store traffic. To create a deep understanding of your shoppers in store, it is
essential to track their path-to-purchase – from entrance to exit.
Path enables marketers to increase shopper engagement and conversion, across store zones. We provide you:
In-store hot zones via granular shopper navigation recording system
Shopper Conversion Funnel at category, aisle and total store
Shopper dwell time to conversion thresholds
Shopper mission-based solutions to better activate your shelf
The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.