The WHY behind the WHAT

Understanding what shopper decisions are made before entering the store and when in-store is very important. It decodes shopper intent, decision trees and behavioural trends that drive targeted shopper marketing.

ShopperQ unlocks the “Why” behind the “What” of shopper’s path-to-purchase in store. We provide you:

True, at the shelf Shopper Decision Tree

Shopper segmentation, missions, consumption occassions

Qualitative answers to the mysteries of shopper behavior in store

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We provide shopper intelligence to some of Asia's leading international brands and retailers

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The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.
Kate Gibbon
Global General Manager Shopper & Retailer Insights