Understanding what shopper decisions are made before entering the store and when
in-store is very important. It decodes shopper intent, decision trees and behavioural trends that drive
targeted shopper marketing.
ShopperQ unlocks the “Why” behind the “What” of shopper’s path-to-purchase in store. We provide you:
True, at the shelf Shopper Decision Tree
Shopper segmentation, missions, consumption occassions
Qualitative answers to the mysteries of shopper behavior in store
The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.