Optimize the traditions in Traditional Trade for Soluble Coffee

A beverage manufacturer in SEA aimed to understand the competitive landscape of Soluble Coffee in Traditional Trade & identify the winning propositions in the channel.

Find out how companies like yours successfully translated Shopper Insights into Tactics. Funnel empowered our client with:

A granular analysis of merchandise display on shelves, including competitors' activities

Evidence on shop characteristics for suitable brand activations

In-depth insights on Shopkeepers and Shoppers based on interviews

And more!

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We provide shopper intelligence to some of Asia's leading international brands and retailers

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The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.
Kate Gibbon
Global General Manager Shopper & Retailer Insights