A beverage manufacturer in SEA aimed to understand the competitive landscape of Soluble Coffee in Traditional Trade & identify the winning propositions in the channel.
Find out how companies like yours successfully translated Shopper Insights into Tactics. Funnel empowered our client with:
A granular analysis of merchandise display on shelves, including competitors' activities
Evidence on shop characteristics for suitable brand activations
In-depth insights on Shopkeepers and Shoppers based on interviews
The Shopology platform has enabled us to capture in-store shopper behavior at a scale and price point like never before.